It also makes the rice less sticky and easier to cook. Golden Sela Rice is known for its long grain, aromatic flavor, and fluffy texture. It is commonly used in Indian cuisines and is a popular choice for dishes such as biryani, pulao, and fried rice. Country of Origin: India Disclaimer Product description and images shown on our website and app might be different from the actual product packaging. Actual packaging may contain more and/or different information than what is shown here. It is recommended to read the labels of actual item and go through the instructions, warnings and directions to use the product.